We want to build a brand you can trust
If we make a promise to someone, then we must deliver; that will naturally win us trust and a good reputation. That’s a way of thinking that you get from everyone at Chainqui. The chairman treats employees and contractors alike as part of the family, and that is why Chainqui is such a huge organization now. At Chainqui, ‘trust’ is not just a slogan. It is a concept that is deeply embedded in the heart and actions of every person in the company.
“The single most important principle I have followed since I was young is to do what I say I will do. I absolutely back up my promises. If I say a unit is so many pings in area, I won’t try to sell one that’s a different size. I use the materials specified whether they are visible to anyone or not. It’s all a matter of trust.” - Chairman Long-Kwang Lee
Trust makes communication easier. It’s the most important thing in creating value in life.
Although what we do involves very big and complicated structures, it all boils down to Chairman Lee’s principle of ‘trust’. That one word sums up everything that Chainqui works for.
In every aspect of the business, from urban redevelopment to construction projects, from the largest job to the smallest plants and bushes in a landscape, anything that we propose, regardless of whether it is a restriction called for in a contract or something recommended by a resident, becomes a goal for the company, and we will do our best to accomplish the goal.
The Line Between Do's and Don'ts
Will it create value for the company and our customers?
Will it mean better quality for our customers and the neighborhood?
Will it bring better profits for our contractors?
If it satisfies one or more of these requirements, then it's simply a matter of doing the right thing.